Abstract
This study examines the relationship between eco-innovation, non-eco-innovation, online consumer reviews, and financial performance within the Indonesian context. Data from Indonesian companies were analyzed using quantitative methods. The findings show that both eco and non-eco-innovation positively influence financial performance. Online Consumer Reviews play a crucial moderating role, enhancing these relationships. These insights have practical significance for businesses, suggesting a balanced innovation approach and active online reputation management to maximize financial benefits. Digital reputation management and diversified innovation strategies are essential for enhancing financial performance in today’s business landscape.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
