Abstract
This study looks into eco-friendly transactions via mobile payment (MP) adoption in the context of a global emphasis on responsible innovation and sustainable consumption. Focusing on MP adoption in Taiwan and the Philippines and utilizing SPSS and PROCESS tools, we uncover distinct patterns. The Philippines highlights the impact of social factors on hedonic motivations driving MP adoption, whereas Taiwan emphasizes functional aspects, underlining the need for region-specific strategies. By analyzing the interplay between hedonic and utilitarian motives, our research contributes to discussions on environmentally conscious transactional choices in diverse cultural contexts. We emphasize the seamless integration of FinTech innovation and ethical consumer decisions, advocating for sustainable practices in everyday financial transactions. Our findings address contemporary concerns about business ethics, environmental sustainability, and responsibility, offering a roadmap for fostering greener consumer behaviors.
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