Eco-friendly products and gender: an exploration of environmental perspectives

Abstract

Countries must balance growth in economy with ecological preservation in order to successfully address the degradation of the environment. This frequently entails putting in place laws and procedures that support eco-friendly technologies, conserve natural resources, and promote ethical consumer behavior. There do not exist universal remedies because different countries and areas face different issues and have different opportunities. The principal objective of this study is to evaluate gender differences in perceptions of the environment and eco-friendly products. Moreover, this research evaluate the connection between environmental consciousness and eco-friendly products. According to the t test results, there are no noticeable gender disparities in people's perspectives toward the environment and eco-friendly products. The underlying variables of environmental perspectives have been separated into primary factors by the rotational factor matrix. According to the outcomes of the multiple regression assessment, customer perceptions of the function of the authorities and their individual requirements for environmental behavior had a substantial impact on how they felt about eco-friendly products. Further research found that the most significant factor influencing people's perceptions toward eco-friendly products was personal norm. On the other hand, the public's perceptions toward eco-friendly products were not significantly influenced by the preservation of the environment.