Abstract

Abstract The article discusses the problem of spectatorship in relation to dance. Observing connections between a choreography and spectators’ responses to it, the author points the reader’s attention to the phenomenon of re-performing and introduces the concept of an echoing choreography – a choreography that is re-performed by its spectators without explicit collaboration with its creator. Articulating the special role of internet video hostings and social networks in the process of content reproduction and spreading, the author juxtaposes the phenomena of memes and challenges with the artistic practices of reenactment in professional dance.

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