EBusiness Enablement: Implications for Business Strategy

Abstract

In the emerging global economy, ecommerce and ebusiness have increasingly become a necessary component of business strategy and a strong catalyst for economic development. This study focuses on the various models of business strategy and how they get impacted through ebusiness enablement. The five frameworks studied, virtual market conceptualization, value chain model, resource based model, Porter’s generic strategy framework and the five forces modeling of the industry, all address various aspects of the firm which functions in a particular market which is its industry. The 5 frameworks studied provide the practitioners a perspective of how internet enablement can affect the firm’s overall competitiveness and strategy.