EASE OF BUSINESS GROWTH WITH THE USE OF DIGITALISATION IN MODERN ERA: MARKETING STRATEGIES AND CONSUMER ANALYSIS

Abstract

As Digitalization transforms businesses, societies, and industries, all small and enormous ventures must lead up a computerized change to remain competitive and handle the increasing complexity of buyer requests. While several enterprises meet challenges in routine, research does not provide executable suggestions to enhance the ease and feasibility of Digitalization for various techniques, tasks, authoritative structures, and plans and find it hard to perceive a famous starting point to related activities. In order to deal with these difficulties, this research work contains the structure of Business process management to clarify a large number of potentialities for a management model, which responses on the paradigm of method preferences to cover the various requests of computerized up-gradation. This paper focuses on the participation of small businesses in digital marketing to incorporate the Do-It-Yourself (DIY) behavioral model and Technology Acceptance Model (TAM) and to explore the expected outcomes and motivations of such participation.