Abstract

Human capital theory holds that a higher education will be pursued to the extent that its pecuniary rewards outstrip its costs. This notion is founded on the neoclassical economic assumption that expected earnings conditional on educational investment are accurately anticipated by those considering such investments. However, the evidence in support of this thesis is slim and, in the case of South Africa in particular, remains largely untested. This paper – the product of a qualitative study – reports the expected earnings data of Durban University of Technology first‐year students who, on the whole, are evidently able to relatively accurately predict their commencing and medium‐ to long‐term earnings. This merited the computation and analysis of expected private rates of return to educational investments which were found to be significantly related to study field and parents’ educational attainment, useful knowledge in any description of higher education demand. More importantly, though, the paper argues, possibly somewhat controversially, that human capital theory may offer a more plausible explanation of individual higher education choice if it is unconstrained by its neoclassical economic framework.

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