EARLY SUCCESS AND COST-EFFECTIVENESS OF A SOCIAL MEDIA CAMPAIGN TO REDUCE PRE-HOSPITAL DELAYS IN PATIENTS WITH POSSIBLE ACUTE CORONARY SYNDROME

Abstract

Despite many improvements in percutaneous coronary intervention (PCI) and hospital systems of care, prehospital delay remains a significant barrier to timely reperfusion in acute coronary syndromes (ACS). Prolonged delays to reperfusion results in poor patient outcomes. There is data to support the efficacy of educational interventions to reduce patient-related prehospital delay in the setting of possible ACS, especially in chest pain patients. Traditional media such as television and radio are highly dependent on a ratings system: that is, how many people in an audience can be reached.