Early lifetime experience of urban living predicts social attention in real world crowds

Abstract

More than half of the world's population is currently living in cities, with more and more people moving to densely populated areas. The experience of growing up and living in crowded environments might influence the way we explore our social environment, mainly how we attend to others. Yet, we know little about how urbanicity affects this vital function of our social life. In two studies, we use mobile eye-tracking to measure participants' social attention, while walking through a shopping mall. Results show that social density of participants' native place impacts how frequently they look at passing strangers. People who experienced more city living from birth to early adolescence, attend more to strangers' faces than their rural counterparts. Our findings demonstrate that the early experience of urban upbringing configures social attention in adulthood. The urbanicity-related bias towards social gazing might reflect a more efficient processing of social information in urban natives.