Early Days of the Novel Coronavirus: Public Response in Social Media during the First Month of the Outbreak

Abstract

The aim of the article is to give an overview of the first month of the novel coronavirus outbreak and of the public reactions to the news in media comments and social media environments in both local Estonian and global contexts. The pandemic was still ongoing at the time the article was published and, with some modifications and new emphases, vernacular reactions in the media (incl. social media) continued flourishing. During the first month (January 2020), the growing flow of information and rapid escalation of the situation made the topic more noticeable in both the media and social media, and thus provided a fertile basis for jokes and internet memes, legends, fake news, misinformation, conspiracy theories, etc., as was the case with the former bigger epidemics and pandemics. As it has also been observed previously, the consequences of some fake news, misinformation, and conspiracy theories may often be more harmful for society than the disease itself. Several motifs and storylines are universal and surge as similar situations arise both in Estonia and all over the world. The article also presents a selection of more prominent topics and examples of the outbreak from social media environments during the initial phase of international awareness of the novel coronavirus.