Abstract

ABSTRACTCitizen journalism is on the rise in India. Through the lens of the intermedia agenda setting theory, content analysis and qualitative interviews, this study looks at how one citizen led media outlet, CGNET Swara, works to influence the agendas of India’s largest print media organisation, The Times of India. News done by the two media organisations and 30 interviews with local, mainstream and citizen journalists, show, that while mainstream media may routinely ignore citizen produced news; for local journalists from smaller local language newspapers, such news has much value. News produced by CGNET Swara is often highlighted, though with little credit to the original reporters.

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