Abstract

IT-services should not only be considered from a technical perspective, but should also be seen as commercial services that satisfy a consumer need. Examples include well-known services such as Internet access or content provisioning services. Typically, to satisfy a consumer need, a bundle of elementary services is required. In such a bundle, each elementary service can be offered by a different supplier. A key problem is then how to actually find service-bundles that satisfy consumer needs as close as possible. Because IT-service bundles can be automatically provisioned online immediately after ordering, finding a service bundle satisfying a need should preferably also happen automatically. To this end, we propose the e <sup xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">3</sup> service ontology, which offers constructs from service marketing, but in a computational way, such that automated reasoning support can be developed to match consumer needs with IT-services. This paper presents the e <sup xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">3</sup> service ontology and explains it by a case from the telecom industry.

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