E-Vendor Acceptance Among Students: A Quantitative Approach

Abstract

The main purpose of this empirical study is to examine how perceived security and privacy, perceived usefulness, social norms and cost of communication impact acceptance of e-vendor among students. To examine these effects, the study employed university students. The sample size consisted to 200 students from Management and Science University, Shah Alam campus. Standardized instruments were used to measure the study variables and regression analysis was used to test these relationships. Results of the study revealed that all the variables has an impact on acceptance of e-vendor, with a variation on the strength of such impact. Security was the strongest predictor of the acceptance of e-vendor