Abstract
This study assesses the nexus between e-SQ model and customer satisfaction among the users of automated saving platforms in Nigeria. In a bid to achieve this objective, survey research design and quota sampling were used as research design and sampling method, respectively. A questionnaire was used while the study population comprises of active users of automated saving platforms that reside in Anambra state. Validity and reliability of the study were carried out using content validity and Cronbach's alpha coefficient, respectively. Formulated hypotheses were tested using multiple regressions via SPSS. The finding of this study revealed that website design, reliability, personalisation, ease of use and trust have appreciable effect on customer satisfaction while responsiveness does not have a significant impact on customer satisfaction. It was recommended that automated saving platforms' service providers should modify their technology to ensure that an average customer can easily access and navigable website the site with no glitch.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: World Review of Entrepreneurship, Management and Sustainable Development
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
