Abstract
Nowadays e-commerce plays an important role in many business activities, operations and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. In this paper, we present an optimal pricing and marketing planning where the primary objective function is to maximise the total profit. The proposed mathematical model is considered with different input parameters and coefficients in uncertain state, and we provide a suitable method that calculates a lower and upper bounds for the objective function of model. The application of proposed problem and solution method is demonstrated by a numerical example.
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