Abstract
The objective of this research is to build a complete e-Learning adoption model which can be used to increase the acceptance of e-learning inside Jordanian organizations. This objective is achieved through the analysis of the e-learning adoption process in two different Jordanian case studies.
Highlights
Many studies were conducted in order to investigate different aspects of E-Learning such as e-Learning styles, (Watkins, 2005; Coffield et al, 2004), importance (Kruse, 2004; Nininger, 2001), satisfaction (Wang, 2003; Chen et al, 2004), evaluation (Newman, 2003; Massy, 2002; Coultas et al, 2004) and culture (Kamentz1 and Mandl2, 2002; Guzmán and Motz, 2005; Blanchard et al, 2005)
The organizational perspective focuses on some issues such as the required investment, the return on investment (ROI), the impact on performance and customers, while the individualized perspective focuses on the benefits for the individual in term of performance, rewards and promotion, so change management needs to understand both perspectives to deal with each one from its own point of view (Hiatt and Creasey, 2003)
Employees refuse to use the e-Learning systems for different reasons, so it is very important for change management to convince them to accept the change and motivate them to use the new system through any possible methods
Summary
Many studies were conducted in order to investigate different aspects of E-Learning such as e-Learning styles, (Watkins, 2005; Coffield et al, 2004), importance (Kruse, 2004; Nininger, 2001), satisfaction (Wang, 2003; Chen et al, 2004), evaluation (Newman, 2003; Massy, 2002; Coultas et al, 2004) and culture (Kamentz and Mandl2, 2002; Guzmán and Motz, 2005; Blanchard et al, 2005). Few studies focus on the change management role for successful adoption of the e-Learning systems especially inside organizations. Many of organizations failed to achieve the expected results and gain the systems maximum potential for many reasons (Windmill, 2005; Mackenzie, 2004; Elgort, 2005; Zemaky et al, 2004) which will be analyzed through this research. The researchers believe that human side presents the most important factor affecting e-Learning adoption success or failure From this point, this study will focus on the change management role in e-Learning adoption and will analyze the reasons behind the low usage of online learning systems by investigating the main factors affecting the adoption process. This study will try to provide the proper solutions through an appropriate change management model to guarantee the maximum usage and achieve the highest possible potential from deploying an electronic learning system especially inside Jordanian organizations
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