Abstract
The late 20th century witnessed a massive growth in the usage of Internet worldwide. Many eCommerce companies blossomed during this era. Realizing the need of having e-commercebusiness in China, Alibaba.com got established by former English teacher Ma Yun, popularlyknown as Jack Ma, along with 17 other partners. During the dot com bubble burst, many of theUS based e-commerce companies’ either had to shut down or went bankrupts except Chinesebased Alibaba.com as Chinese market was immune to the recession. Clear vision and intelligentleadership quality of Jack Ma turned e-commerce Company into a largest online commercecompany of China within a short span of time. Alibaba continued its journey of growth bothorganically and inorganically by acquiring other companies. Later in 2009 Alibaba groupentered into cloud computing business, and started to develop artificial intelligence solutionsto support its own platform and to solve complex real-world problems. Alibaba diversified itsrevenue sources by expanding business to different domains within two decades of its inceptionto reach US $72 billion. Presently, the Alibaba group has pioneered in consulting, e-commerce,finance, technology, artificial intelligence and many more. The study in this paper describeshow the Alibaba group continued its journey towards success along with business model, majorbusinesses, financial status and corporate social responsibility. To understand the strengths,weaknesses, opportunities and challenges of the Alibaba group, a methodical SWOC analysiswas conducted. Based on the SWOC analysis, some recommendations are also provided.
Highlights
When the opportunity for Chinese manufacturers to sell their products on internet was bare minimum, Jack Ma realized the need of having a common platform to bring both suppliers and buyers together to sell and buy the product via Internet
This set a right platform for E-commerce business in China and within three years of establishment, Alibaba was able to record its profit in the year of 2002 [1]
32 acquisitions and 219 investments have been made by the Alibaba Group and recorded an overall revenue growth of 30% year-over-year as per the financial reports released on 30th September 2020 [3]
Summary
Alibaba operates at a larger scale and is supported by several other companies for services associated with its digital economy. Significant companies in the digital economy of Alibaba include [7][10]: 4.2.1 Taobao Marketplace, established in 2003, brings retailers, buyers and opinion leaders to connect, discuss and understand the product on the same platform by allowing communication networks via their website. This reality gives consumers a customized shopping experience. The majority of the merchants in Taobao are primarily individuals and owners of small businesses
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