E-commerce : Role of E-commerce in Today's Business

Abstract

Electronic commerce, commonly known as e-commerce which consists of the buying and selling of products or services over electronic systems such as the internet and other computer networks. Ecommerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. The amount of trade conducted electronically has grown dramatically since the spread of the internet. B2B, B2C, C2C and similar opportunity help consumer preferences and consumer markets developing electronic infrastructure for challenges of the future. E-commerce has revolutionized business, changing the shape of competition with internet, the computer communication network creating a e-commerce market place for consumers and business . With developments in the Internet and Web-based technologies, distinctions between traditional markets and the global electronic marketplace-such as business capital size, among others-are gradually being narrowed down. India is showing tremendous growth in the Ecommerce. The low cost of the PC and the growing use of the Internet is one of reasons for that. There is a growing awareness among the business community in India about the opportunities offered by ecommerce. The present paper mainly aims to discuss the Role of E - commerce in Today's Business.