E-Commerce Pricing Opportunities: And How to Exploit Them

Abstract

In today’s competitive era of E-commerce, companies are struggling to provide a satisfactory price level to meet customer’s demands. One of the most important metric to meet customer’s expectations is the price which will ultimately clinch the deal. The present study is to discuss about the different price strategies and its impact on e-marketing. By understanding these pricing strategies, more efficient marketing strategies will be available, that will drive internet and e-commerce. A detailed analysis is done on the pricing strategies and its difference for effective implementation in e-commerce. The e-retailers should try to offer discounts and to reduce customers search cost for more business than brick and mortar store.