Abstract

Disruptive idea can bring in a huge change in any industry. Risk taker and innovator are two basic characteristics of an entrepreneur’s personality. Solving the problems of people with some innovative ideas in a much easier way then existing is the aspect that differs an entrepreneur from a normal businessman. This is an exploratory study of travel and tourism industry. A single case can disrupt the whole industry and can provide a contemporary approach to the industry forcing all the rest of the players to chance the perspective of business. This paper discusses the disruptive strategies of Travel and Tourism industry with the help of strategies used by Oyo Rooms who are market pioneers of online facilities for hotel booking. An entrepreneur’s personality counts a lot in the success of any organization hence the journey of Oyo founder from his childhood is also covered so that the reader can also understand the personality behind the great idea. The sense and thorough understanding of recognizing the tourist or traveller’s problem in a much deeper way is the only thing that made Ritesh Agarwal an outstanding entrepreneur of travel and tourism industry.

Full Text
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