Abstract

The article studies the selection of logistics mode for e-commerce enterprises. Firstly we give a general introduction to the development of China's e-commerce logistics and existing logistics models. According to the principles established by the literature, the corresponding indicator system for the decision-making of the e-commerce enterprise logistics model is established, and four first-level indicators are given: commodity attributes, service levels, enterprise capabilities and total costs. The weight of the indicator is established by means of analytic hierarchy process. Through the case of Jingdong, the application and testing of the indicator system will be carried out, and the indicator system will be evaluated. The main contribution of the article is to propose a more comprehensive and scientific decision-making indicator system, and through the use of the analytic hierarchy process, the weight comparison between the indicators is given, which greatly simplifies the use cost of the enterprise and makes the method more practical.

Highlights

  • E-commerce logistics is a series of logistics activities derived from e-commerce demand

  • The article studies the selection of logistics mode for e-commerce enterprises

  • Because the establishment of logistics alliance involves many parties’ negotiation and game, this paper only focuses on the choice between e-commerce enterprises in self-built logistics and outsourcing logistics to maximize their own interests

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Summary

Introduction

E-commerce logistics is a series of logistics activities derived from e-commerce demand. It has the characteristics of strong timeliness, wide service space and long supply chain. According to the year-on-year indicator from E-commerce Public Service Alliance, the 2016 total business volume indicator reached an average of 156.1 points, reflecting the growth rate of e-commerce logistics business volume over 50%. If we use the total volume in 2015 as the benchmark indicator, 12016 E-commerce Logistics Operation Analysis and 2017 Outlook Report. Qian the benchmark indicator shows that with the base period of 100 points in January 2015, the 2015-2016 total business volume indicator has shown a rapid growth trend, reaching 228.1 points in December 2016, reflecting the growth in total business after two years of growth.

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