Abstract

Internet technology has been adopted for multiple applications like e-government, e-learning, and e-commerce. It founds out that e-commerce provides advantages. For instance, flexibility and efficiency are some which can be achieved by e-commerce. However, this has disadvantages such as frauds that remains a serious threat globally. E-commerce or online selling is not only limited to the selling and purchasing of a physical product online but it also includes the sale and purchase of non-physical goods, such as services and digital products. It is during this transaction that the seller and customer experienced being victimized. The goal of this study is to determine the effects of online selling experiences to the victims either the customer or seller. The researchers have found that the effect of online selling experiences to the victim, aside from the stress that they suffer, is categorized into two: the financial and social impact. The financial impact refers to the money that is lost as a result of bad online selling experience. Conversely, the social impact talks about the behavior of the buyer that affects to buy products online. Through these bad experiences, the consumer becomes more vigilant as they thoroughly check the product first, while taking into consideration other consumers’ feedback before doing actual shopping.

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