Abstract
The whole world is experiencing the major transformation in retail business, and Bangladesh does not differ from the global trend. The e-commerce in Bangladesh is still a young and emerging industry; it is growing fast. In this paper, we have presented the characteristics of Bangladesh e-commerce, its past and present development based on secondary data from different sources. Also, a questionnaire-based survey conducted to know the perception of online consumers and their previous shopping experience. The study highlighted the challenges and areas for perfection in the e-commerce market in Bangladesh. The article comprises a suggestion for improvements in marketing activities for the Bangladesh online stores.
Highlights
E-commerce or Electronic commerce has brought revolutionary changes in the business
In UNCTAD report, it is mentioned that internet users one of the leading indicators along with the other three factors to judge e-commerce growth and development
We have presented the characteristics of Bangladesh e-commerce, its past and present development
Summary
E-commerce or Electronic commerce has brought revolutionary changes in the business. The inception of internet technology made it possible. The situation has started changing in 2012-2013 when two e-commerce site akhoni and ajkerdeal introduce themselves to the online consumers. It has received good appreciation from the consumers mainly in Dhaka. A site like rokomari.com, who have adopted a similar business strategy like Amazon started selling books. Bikroy.com is another example; they adopted the unique business model. They provide both buying and selling options for the consumer goods in their platform. The growing popularity of online shopping and increased number of internet users showing great prospect of e-commerce development in Bangladesh. Vol 11, No 11; 2018 is in China, Europe and America because of the social and cultural difference, overwhelming popularity of traditional business models, typical consumer behaviors, and consumer expectations
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