Abstract
Innovation can be viewed as a adoption and dissemination of something new in a given context. E-commerce is thus an innovation when it is introduced to a new environment in an emerging market or when adopted by a new class of user industries. As a techno-managerial innovation, it requires business adaption, organizational learning, and supportive environment that could lead to wide diffusion and transformational impact. Several global forces drive the adoption of e-commerce such as global competition, trade liberalization, and increasingly, ICT advances and Internet diffusion. National factors, such as governance, education, and infrastructure, then shape and differentiate the speed of adoption across enterprises within a country, the breadth and depth of use within an enterprise, and ultimately the impact on the firm and the nation. Understanding the national environment, the policy, technological and infrastructural contexts, and the common drivers and barriers to adoption and effective use within firms should provide a guide to promoting e-commerce as a techno-managerial innovation, and realizing its full potential for the nation.
Highlights
The growth of cross border e-commerce will be specially fast in Asia Pacific, growing 3.7 times between 2011 and 2017, with the largest growth is in
They should be tailored to country context, to address policy and institutional factors, such as payment systems, privacy and data security, legal protection for online transactions, customs and trade compliance procedures, and Internet governance
Summary
E-commerce is a huge export and growth opportunity for small and medium enterprises (SMEs), in particular. It increases export participation and broad-based trade from SMEs. When trade transactions are cross-border, e-commerce increases export diversification and expands the gains from trade. When trade transactions are cross-border, e-commerce increases export diversification and expands the gains from trade It gives consumers a wider variety of goods and services at lower cost. While only large enterprises companies had the capital, global networks, and scale economies to enter and compete in world markets, e-commerce enables small businesses to leapfrog and gain visibility at low cost among global buyers and most distant markets
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