Abstract
This paper focuses on the in-depth exploration of how traditional offline retail has been impacted by e-commerce to a certain extent in the context of the wave of e-commerce sweeping the world, and how to flexibly cope with this great change, survive and stand out in such competitive challenges, not only quickly integrate into and adapt to the new market environment, but also stabilize its position and continue to develop in the highly competitive consumer market The strategic path of the exhibition is to compare the purchase channels of various categories of e-commerce transactions in the past 5 years, e-commerce sales, e-commerce purchases, wholesale and retail end goods inventory The analysis of offline retail and other data and the use of SWOT analysis to comprehensively analyze the future development mode of China's offline retail and the importance of e-commerce and digital transformation to China's offline retail, so as to obtain targeted information from the government Suggestions are given at the three levels of the industry and the company itself, and the problems and challenges that may exist and need to be further solved and improved in the transformation of the traditional offline retail industry are also explained.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Advances in Economics, Management and Political Sciences
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
