Abstract
The article examines the impact of the COVID-19 pandemic on international trade and identifies e-commerce and m-commerce as its global trends. A scientific and methodological approach to the study of the vector and specifics of the development of e-commerce and m-commerce is formed given the lack of necessary statistical information to assess the state of e-commerce in a country and linguistic features of definitions. The influence of e-commerce and m-commerce on the online shopping and sales industry has been established. The global distribution of Internet sources used by consumers, global sales in m-commerce as a percentage of e-commerce and the impact of the coronavirus pandemic on online traffic and changes in transactions by industry are analyzed. The transition of e-commerce to m-commerce was revealed as a result of the increase in the share of mobile transactions in view of the development of markets in countries focused primarily on mobile devices and their active use. As a result of the post-pandemic forecast in the trends of international trade and e-business priorities, a promising increase in world sales in e-commerce has been established. The main trends of further development of e-commerce and m-commerce in the field of international trade are identified, such as: big data, personalization, e-mail marketing, transition of e-commerce to e-commerce, ordering services online and transition of retail to online, electronic public procurement, omnichannel and multichannel, socially oriented commerce, improved work with the community and the need for efficient logistics
Highlights
No one doubts that life after the pandemic will no longer be the same as before, because the whole world is living by the new rules for the second year in a row
There is a sharp increase in consumer activity in e-commerce and m-commerce, which has fundamentally influenced the transformation of international trade, associated with the development of technology, the blurring of borders in the sale of goods, changing consumer habits
It is difficult to assess the state of development of e-commerce in a particular country due to the lack of necessary statistical information
Summary
No one doubts that life after the pandemic will no longer be the same as before, because the whole world is living by the new rules for the second year in a row. There is a sharp increase in consumer activity in e-commerce and m-commerce, which has fundamentally influenced the transformation of international trade, associated with the development of technology, the blurring of borders in the sale of goods, changing consumer habits. The COVID-19 pandemic contributed to the emergence of new trends in international trade based on e-commerce and mobile commerce. Given this fact, the need to develop scientific and methodological approaches to the study of the. Trajectory and features of e-commerce and mcommerce, analysis of their impact on the online shopping and sales industry, post-pandemic forecast in international trade trends and e-business priorities
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