Abstract
The e-enablement of business is simply a logical step in a progression which has taken business from the model of the privately owned, self-contained trading unit through to a publicly owned and traded enterprise, integrated into its markets, supply chains and culture. The technology of e-commerce provides businesses with an unprecedented ability to communicate directly with their market. At the consumer level, Web surfing is a very personal activity. An individual customer makes personal contact with the information systems of a potential supplier directly via their Web browser. The availability of active content, personal identification (via the acceptance and analysis of `cookies' or via exchange of personal digital certificates) and of sophisticated customer databases has allowed businesses to develop very personal relationships with their customers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
