E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab

Abstract

The purpose of this research is to examine the influence of e-commerce on Small and Medium–Medium-sized enterprises in Punjab a province of Pakistan. There is resistance to the adoption of e-commerce in certain parts of underdeveloped countries, even though the most successful companies have adopted e-commerce and gained increasing success. This study describes the drivers for e-commerce adoption and investigates the benefits obtained by the companies when they adopt e-commerce. The targeted population for the study was the Small and Medium Sized Companies registered in the Lahore District of Punjab province of Pakistan. The Study selected 400 SMEs in the Lahore District. A structured adapted questionnaire was used to collect the data. The quantitative approach was adopted. Seven dimensions namely ecommerce adoption, top management support, perceived benefits, adoption cost, payment mode/type government support and technology awareness and knowledge were measured by using the Likert scale measurement items, acknowledging the previous studies. The results revealed that top management support, perceived benefits, adoption cost, payment mode/type and technology awareness and knowledge had a significant positive influence on e-commerce adoption within SMEs while government support had a negative influence on e-commerce adoption.