Abstract
This study aims to review academic research work carried out in the field of e-commerce adoption. The e-commerce area has been classified into three broad categories, namely technological context, organizational context and environmental context. Finally, this study identifies the important role of SMEs, an overview of e-commerce technology and the adoption of e-commerce. This study collected 52 research studies in the field of e-commerce. This research provides a systematic review of the above studies. This study classifies 3 important factors in e-commerce adoption, namely technology, organization and environmental factors. This study identifies that to increase the success of e-commerce, it is necessary to consider the determinants of e-commerce adoption so that e-commerce players can excel in the competition. This study will make a positive contribution to understanding e-commerce adoption for academics, industry, regulators, and other e-commerce users.
Highlights
E-commerce, one of the advances in information technology, has undoubtedly become very prevalent in recent years, not just among academics and among professionals
Based on an exhaustive analysis of 345 IT innovation-related papers published by Williams et al (2009) in 19 peer-reviewed journals between 1985 and 2007, 82.7% of IT studies are performed in developing countries, in developed countries, there are few IT studies
This study conducts a thorough analysis of different factors in e-commerce adoption, such as the context of technology, environmental and organizational context
Summary
E-commerce, one of the advances in information technology, has undoubtedly become very prevalent in recent years, not just among academics and among professionals. Most e-commerce studies were conducted from the 1990s to 2008 in developing countries. E-commerce studies have been performed in developing countries, but primarily for African and Arab countries along with China. It is, no surprise that e-commerce has become common in recent decades. The adoption of e-commerce by SMEs is considered to be relatively slow (Alam et al, 2011; Govindaraju et al, 2015; Chiliya et al, 2011). The objectives of this analysis are what factors influence the adoption of e-commerce by SMEs
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