Abstract
This article describes the application of electronic business (e-business) in the regulation of medicines in Serbia, as one of the e-government services of Serbia. In addition to the development of the information society of Serbia, the article puts forward a methodological framework for the development of e-services, through the use of rational unified process methodology. The unified modeling language notation was used for the description of the system model. The article presents modeling of the process of marketing of medicines. The analysis of the marketing of medicines in Serbia was carried out from 2004 through 2007 by the Medicines and Medical Devices Agency of Serbia (the Agency for Medicines). We present the results of performance analysis of the development of e-business in the regulations concerning medicines, conducted by the Agency for Medicines in April 2007 and March 2008. The findings identify e-business as of particular significance in medicine regulation in Serbia.
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