E-Business and Digital Marketing: Integrating Management Information Systems for Competitive Advantage

Abstract

This article discusses the integration of e-business and digital marketing with Management Information Systems (MIS) to gain competitive advantage. Using qualitative methods, literature studies and library research, this article analyzes various literature and case studies regarding the application of SIM in e-business and digital marketing strategies. This research found that integration between e-business, digital marketing, and MIS can increase operational efficiency, strengthen relationships with customers, and optimize data-based decision making. Additionally, this article identifies several challenges companies face in implementing this integration, such as technological complexity, the need for employee training, and adaptation to rapid market changes. The results of this research highlight the importance of utilizing digital technology and SIM in building responsive and innovative business strategies. These findings also show that companies that successfully integrate e-business and digital marketing with MIS tend to have a higher competitive advantage compared to those that do not. This article provides valuable insights for practitioners and historians on how to integrate MIS into e-business and digital marketing to achieve corporate strategic goals. Finally, this research contributes to the growing literature on the importance of information technology in supporting modern business strategy.