Abstract
The article is part of two research trends: the role of anti-proverbs in e-texts and the evolution of the structure and role of hashtags. The author reviews the methods of modifying the established form of proverbs used in hashtags, illustrates with examples the dependence of their meanings on context, and indicates the functions of hashtags using paremic innovations. The analyzed hashtags were used in social media such as Instagram, Twitter and Facebook.
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