Abstract

The topic of discrimination against women in the labour market, although frequently addressed, is still extremely relevant in many European and other countries. In addition to rules regulated by law, the equality policies of companies also have a significant impact on the situation of women. The aim of the research was to analyse the strategies of companies that support women and to describe the measures that companies put in place to enable and encourage women to start a career, or come back to work, thus ensuring gender diversity, which also has a positive impact on the success of the company. The article refers to the current situation in Poland in the context of other European Union countries. The research is based on a historical method and an analysis of available documents. The analysis of data found in available reports prepared by enterprises and focusing on the effectiveness of strategies supporting gender diversity, allowed me to conclude that the implemented measures are bringing the expected results, and that the current policy should be continued and expanded, as more and more women decide to return to professional activity, thus leading to a reduction of gender discrimination in the labour market.

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