Abstract
Burda Media Polska is one of the largest concerns operating on the Polish media market. Starting in the early 1990s with publishing guides and instructional magazines on cutting and sewing (“Burda,” “Verena,” “Anna”), the company systematically expanded its offer through mergers and acquisitions of other media companies. As a result, it evolved into a concern dealing with digital issues, marketing and advertising, apart from the press offer.The aim of the research was to analyse the activities of Burda Media Polska on the Polish media market in the years 1990-2022. The goal was to present the following: the history of the company over three decades, taking into account strategic decisions regarding the expansion of the company, transformations in the press offer and involvement in other sectors of the media market.
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