Abstract

This article examines the problem of increasing dependence of modern human on the discourses of medicalization and pharmacologization. The author presents the main sociocultural tendencies associated with them and analyzes – from a critical perspective – the consequences of the identity of “fatal infatuation with medicine”. The author argues that in a consumer society, health becomes a commodity to sell, a man is reduced to the symptoms of their illness and their lifestyle is determined by medical experts. The narrative of the article is located in the perspective of the Foucaultian category of normalization and the assumptions of critical pedagogy.

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