Dynamics of Symmetrical Communication Within Organizations: The Impacts of Channel Usage of CEO, Managers, and Peers

Abstract

Focusing on channels used by members of the organization in different positions, this study aims to examine the antecedents of two-way symmetrical communication in an organization. Using two-way symmetrical communication model and media richness theory as theoretical frameworks, this study investigates what communication channels (e.g., face-to-face, e-mail, print media, social media, etc.) within an organization are effective at communicating with peers, managers, and CEO of a company, respectively. Results of an online survey conducted with 407 full-time employees in large-sized corporations in the United States showed that communication channels usage by different sources had distinct impacts on employees’ perceived symmetrical communication as well as the organization-employee relationship. Face-to-face meetings and videoconferencing are shown to be significant for symmetrical communication practices with managers and peers, while other communication channels (e.g., print media, e-mail) turned out to be more significantly related to symmetrical communication practiced by CEO. Theoretical and practical implications for corporate communication are discussed.