Abstract

The most urgent problem of our time is individualization, during its development the individual realizes himself as a sacred meanings source of his own existence, which violates the balance of personal and collective meanings necessary for the strong identity formation. In this regard, a crisis of personal and collective identity is recorded. The purpose of this article is to substantiate the need to abandon the directed sacralization policy of personal meanings, carried out in parallel with the collective meanings profanation. To achieve this goal, the methods of phenomenology, historicism, psychologism and comparative analysis are used. To substantiate the main conclusions, the methodology of intersubjectivism is used. The connection between the process of individualization and the dynamics in the localization of the sacred meanings source, which traditionally were perceived as deities, spirits, forces, and priests and leaders as mediators, is explored. In the course of their removal, imaginary, artificially sacralized meanings are formed, the leading of which become national ones, in which, in the course of further individualization, the collective component is lost and the individual perceives himself as a sacred meanings source. The main result of the article is the hypothesis of deindividualization, the leading integration principle should be nation-building, which forms the idea of a nation as a sacred reality, joint immersion into which opens up the possibility for interpersonal realization of the sacred semantic balance. The results of the article can be used as a method in the nation study, national identity and nation-building processes.

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