Abstract
This study aims at developing a comprehensive theoretical framework for dynamics of family buying decision (FBD) based with mediation of conflict resolution. The basic purpose is to build a conceptual model including the spousal involvement in family purchase decision and their conflict that arise in decision which lead to either joint or autonomous decision and finally arriving at a final decision with the help of conflict resolution strategies. Based on the theoretical evidences, it was concluded that the main factors influencing the family buying decision about purchasing household durable goods is spouses’ involvement in the family buying decision making process. While in buying decision there is a mediating role of conflict resolution strategies which influence the family member involvement and ultimately the family buying decision. Key words: Family, buying decision, conflict resolution, joint decision, spousal involvement.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.