Abstract
Adopting ex post dynamism, we introduce a novel approach to the negative behaviour in strategic alliance where firms' evaluation of accumulated risk during alliance operation leads to risk-aversive behaviour. To examine this process, a total of 395 employees from China and Korea completed a survey on risk-aversive behaviour in strategic alliance. Based on the collected data, the study measures firm's re-evaluation of alliance and their antecedents and outcomes. Key results show that among the ex post uncertainties, task uncertainty had the largest influence on risk-aversive behaviour. Moreover, the study finds that when EA firms perceive high level of uncertainty during an alliance operation, they show intentions to undertake contractual renegotiation whereas non-EA firms were likely to protect their core assets. Based on the findings, theoretical and practical implications on the management of risk-aversive behaviour in strategic alliance are discussed.
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