Abstract
Meetings, Incentives, Conventions, and Exhibitions (MICE) is an elite segment of tourism linked to business tourism. It has become dynamic worldwide in recent years. The efficiency of tourism events emerges with the connection between the corporate world and world travel organizations. This connection is a dynamic link that is profitable for all parties involved. Currently, about 40% of the activity and profit is due to worldwide business travel and the event industry. This paper aims to highlight the efficient role of tourism events through the dynamic “Convention Bureau”, at both the international and Romanian level, in terms of global economic growth. We found from the study of this activity sector that one of the important directions of innovation and raising the competitiveness of the tourist offer of any country is given the additional service diversification by stimulating tourism dynamics of events. The advantages and benefits that may be mentioned in business events tourism are revenues from services such as accommodation, facilities conference, catering, leisure, transport and entertainment. These revenues are stimulating the growth of the world economy.
Highlights
A fascinating field, both in terms of economic development and the services involved, is represented by the tourism category: Meetings, Incentives, Conventions, and Exhibitions (MICE)
National and international practices show that an important direction of innovation and raising competitiveness tourist offers, in any country, is represented by additional service diversification, through stimulating tourism dynamics of events
During 2014–2015, tourism budgets increased by 15% i.e. from 38% in 2014 to 43% in 2015, with a significant number of international events held in Europe (43%), compared to countries like Australia (10%), Asia (20%), North America (13%), and Middle East (5%)
Summary
A fascinating field, both in terms of economic development and the services involved, is represented by the tourism category: Meetings, Incentives, Conventions, and Exhibitions (MICE). Economic efficiency and development of events, such as business tourism, and studied especially in terms of economic effects, is in direct relationship with the volume, diversity, and quality of tourism benefits or additional tourist services. National and international practices show that an important direction of innovation and raising competitiveness tourist offers, in any country, is represented by additional service diversification, through stimulating tourism dynamics of events. Tourism dynamics of events show a recent growing trend, closely related to global economic development, opening of new markets, and the intensification of relations and international collaborations of all kinds
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