Abstract
Advancements in online shopping for consumers requires consistent government support policies and the introduction of substantial government laws and regulations. In order to establish innovative developments in online shopping market environment that makes online shopping faster and stable, the government perspective is vital with the Technology Acceptance Model (TAM) for research and development in online shopping behavior for consumer’s confidence and their purchase intention. The proposed conceptual framework in the study establish that governments’ supports positively impact on perceived ease of online shopping, and positively influence consumer’s online shopping intentions. In addition, the study results are consistent to the empirical researches that focus on perceived ease of use and perceived usefulness that will affect consumer online shopping behavior.
Highlights
The study results are consistent to the empirical researches that focus on perceived ease of use and perceived usefulness that will affect consumer online shopping behavior
The role of government support, and the introduction of Technology Acceptance Model TAM is studied in context to consumer acceptance of online shopping behavior
The website can be discussed in the context, when you open a shopping website, various products will probably distract you, while the product may have different prices, different quality and different sellers
Summary
Online shopping has become a fashionable way to shop for many young people, and they can be unbound of the traditional shopping patterns of geographic location, time, style, types and other aspects’ restrictions through online shopping. In 2013, the total amount of online shopping transactions accounted for 7.8% of total retail sales, up 1.6 percentage points higher than in 2012 by 6.1% IResearch (2013)
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