Abstract
Nowadays the corporations must make the proper pricing strategy because of the competition for maximizing their profit. This paper attempts to investigate the optimal dynamic pricing strategy of a manufacturer-retailer supply chain. Some outcomes are obtained based on a stackelberg game model and a cooperative model, such as the manufacturer's optimal strategy is fixed over time horizon on the condition of the stackelberg game while the manufacturer is the leader; and the cumulative sales is a linear function of the time on the condition of the two model etc, these outcomes accord with the reality.
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