Dynamic Multi-view Group Preference Learning for group behavior prediction in social networks

Abstract

Group behavior modeling is an important research topic in the field of social network analysis. Existing methods regarding this topic can only learn the static group preference, ignoring the multiple characteristics of the group behavior, so they cannot model the group behavior in a complete way. In this paper, we propose a Dynamic Multi-view Group Preference Learning (DMGPL) model for group behavior prediction in social networks. Firstly, an area-aware user dynamic preference extracting module is developed concerning user representation learning, which can integrate the dynamic user behavior preference and the corresponding group structural information into group members’ representations. Then, to simultaneously obtain stability, propensity, potentiality, and heterogeneity of the group behavior, Multi-view Group Preference Aggregation (MGA) is designed for group behavior modeling. In MGA, various aggregation strategies are used to capture different kinds of group behavior properties, which can achieve the effect of highlighting different properties in different scenarios. Moreover, considering the influence of the member’s size on group behavior, we define the group scaling degree and perform group representation scaling to make MGA more flexible. Finally, extensive experiments are performed on two real-world datasets, and the results show that the accuracy of group behavior prediction by DMGPL improved by about 10% compared to the baseline models.