Abstract
This article introduces Dynamic Human-Centered Communication Systems Theory (DHCCST), defining communication as a complex dynamic system consisting of a human, a message, a medium, and a location. An argument is made that all elements of the system should be defined from a human centric viewpoint. The article reconceptualizes humans as evolved, embedded, embodied brains (EEEBs). Media are reconceptualized as brain-like creatures (BLCs). Communication is defined as the interaction of one or more EEEBs with other EEEBs or with BLCs. Medium of carriage and encoding system are reconceptualized along continua ranging from evolved to man-made. Examples of hypotheses arising from DHCCST are presented and some theories and effects are reinterpreted using this new perspective.
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