Abstract

Cross-domain decision-making systems are suffering a huge challenge with the rapidly emerging uneven quality of user-generated data, which poses a heavy responsibility to online platforms. Current content analysis methods primarily concentrate on non-textual contents, such as images and videos themselves, while ignoring the interrelationship between each user post’s contents. In this paper, we propose a novel framework named community-aware dynamic heterogeneous graph embedding (CDHNE) for relationship assessment, capable of mining heterogeneous information, latent community structure and dynamic characteristics from user-generated contents (UGC), which aims to solve complex non-euclidean structured problems. Specifically, we introduce the Markov-chain-based metapath to extract heterogeneous contents and semantics in UGC. A edge-centric attention mechanism is elaborated for localized feature aggregation. Thereafter, we obtain the node representations from micro perspective and apply it to the discovery of global structure by a clustering technique. In order to uncover the temporal evolutionary patterns, we devise an encoder–decoder structure, containing multiple recurrent memory units, which helps to capture the dynamics for relation assessment efficiently and effectively. Extensive experiments on four real-world datasets are conducted in this work, which demonstrate that CDHNE outperforms other baselines due to the comprehensive node representation, while also exhibiting the superiority of CDHNE in relation assessment. The proposed model is presented as a method of breaking down the barriers between traditional UGC analysis and their abstract network analysis.

Highlights

  • Nowadays, user-generated contents (UGCs) are riddled in various large-scale online platforms such as e-commerce platforms, discussion forums, live streaming platforms and social networks [1,2,3,4]

  • Experimental results: We constructed datasets containing a series of human activities, which included academic collaboration, commercial promotions and social interactions, and conducted extensive experiments to demonstrate the effectiveness of community-aware dynamic heterogeneous graph embedding (CDHNE) under the user-generated contents scenarios

  • CDHNE achieves the best performance among the four datasets on two criteria, namely, AUROC and AUPRC

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Summary

Introduction

User-generated contents (UGCs) are riddled in various large-scale online platforms such as e-commerce platforms, discussion forums, live streaming platforms and social networks [1,2,3,4]. The research on UGC can be roughly divided into intrinsic quality improvement and their interrelation analysis, which are indispensable parts of the online decision-making platform. Researchers focus on the possible contents distortion or quality degradation, while neglecting the importance of relation assessment among various UGCs. Tapping into relationships of those high-quality UGCs can attract general attentions and produce great social benefits. Accurate relation assessment and prediction are helpful to analyze the UGC network evolution patterns and assist network maintenance, which is of great significance to enhance the survivability and to improve the reliability in both static and dynamic networks. Relation prediction in network refers to forecasting the underlying existence of a link between two nodes based on the network structural information and the intrinsic information of nodes [9]

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