Dynamic Group Purchase Model and Group Algorithm in E-commerce Environment

Abstract

In recent years, due to the rapid development of my country's Internet e-commerce product apparel industry, a number of global e-commerce models such as b2c and b2b have emerged, making online virtual shopping and offline physical consumption models rapidly emerging. The b2c online group buying business model has been steadily promoted in developed countries such as Europe and the United States due to its many characteristics and advantages. Online group buying, a new e-commerce model with its continuous improvement characteristics, has been widely loved and favored by more and more Internet users. How to let users and merchants on the network jointly obtain the maximization of revenue from group buying has been a problem that many researchers have paid close attention to in recent years. This article mainly aims to discuss and analyze the dynamics of enterprise group formation and group management mode and its algorithm in the e-commerce environment, through the literature research method, case study method, questionnaire survey method and inductive deduction method from the perspective of the traditional e-commerce model. Analyze the existing online group buying, and propose a new dynamic group buying model based on the two aspects of consumer satisfaction and consumer purchase price in the existing online group buying, and put forward a new group buying algorithm based on this group buying model. Consumers with the same preferences gather together, so that consumers have an advantage in quantity and can get discounts on prices. On the basis of this dynamic group buying model, the group algorithm is used to select products with higher satisfaction and price comprehensive index for consumers, which can also effectively increase the sales of the merchants, thereby ensuring the maximum benefits of the merchants and consumers to a certain extent. The experimental results show that the scale of our online shopping market has reached 1.89 trillion, showing the huge potential of my country's online shopping market. The e-commerce platform B2C market is also growing rapidly, and more traditional industries will join B2C e-commerce.