Abstract
Considering the insufficient usage of natural resources, ecological crisis, rising population and limitations of the traditional food system in the 21st century, it is extremely important to search for methods to achieve sustainable development. In this context, the search for alternative methods of farming and the transformation of typical food consumption is relevant; the organic market and its features are of particular interest. Based on the above, this article is dedicated to understanding what the development opportunities for the production and export of Ukrainian organic products within the global market are. To achieve this objective, it became necessary to study the specificities of the dynamic growth of the global organic food market, which includes identifying the dominant factors of its development, peculiarities of its regulation, evaluation of the current state, main trends and prospects. The study provides the characteristics of the top competitors in the global market, consumer segmentation and experience of the implementation of global and national organic sector development and support programs. As a result of the study, it was found that Ukraine has unrealized export potential that can be realized using a combination of practices used abroad (the active use of marketing tools, state support for the organic sector and increasing organic production by uniting producers into clusters and creating cooperatives).
Highlights
Since the emergence of organic products, we are witnessing the formation of a new market, which, in the future, due to favorable economic, social and technological factors, will lead to the emergence of a global organic food market
There is a strong interconnection between the productive capacity of the organic sector and the implementation of the Sustainable Development Goals [2,3]
The increase in niche exports is mainly focused on European countries, as Ukraine has an open, large regional market and certain established trade relations with some European importers, and the EU has an economic interest in developing organic production in Ukraine, as Ukraine is regarded as an “agricultural hub”—one of the most important suppliers of organic products and, importers
Summary
Since the emergence of organic products, we are witnessing the formation of a new market, which, in the future, due to favorable economic, social and technological factors, will lead to the emergence of a global organic food market. The conformity between commercial benefits related to gaining competitive and comparative advantages in the organic food market and enhancing its adaptability in implementing the Sustainable Development Goals remains uncertain. This calls for finding a compromise so that medium and large businesses have to focus on profitability but on effective utilization of resources. Thereby, the development of the organic sector and the market for organic products is in line with the Sustainable Development Goals In this context, the main goal of our scientific work is theoretical and practical research on the peculiarities of the global organic food market and identifying opportunities for Ukraine. Theoretical Basis of Formation and Structuring of the Global Organic Food Market
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