Abstract
Smart grid projects are being actively promoted globally for green growth. There is the consumer acceptance among factors that make smart grid business effective. Many studies have emphasized the importance of smart grid consumer acceptance and examined the factors that influence the acceptance. However, almost studies did not observe how smart grid acceptance changes from a dynamic perspective. This study aims to contribute to smart grid acceptance research by examining dynamic characteristics related to the acceptance. As a result of this study, we found that it is important to manage the risk of smart grids and we should try to minimize the gap between expectation and satisfaction. Also, we should maintain the balance of benefits and reductions of smart grid technologies.
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