Abstract
Abstract Paper aims This paper aims to investigate which dynamic capabilities are responsible for sustainable innovation. Originality Based on the literature review, we propose a theoretical framework that relates dynamic capabilities to sustainable innovation (considering triple bottom line perceptive), regarding product, process marketing, and organizational innovations typologies. Research method The framework was applied in this research through a case study method in two plants of a large footwear company that operates in the Northeastern region of Brazil. Data were collected by semi-structured interviews, observation, and company documents. Main findings The company developed sustainable innovation focusing on processes and products. The economic aspect of sustainability has a strong influence on these innovations, followed by the environmental aspect. The technological and resource integration are the most critical capabilities. Implications for theory and practice The paper contributes to understanding how DCs are deployed to boost sustainable innovation regarding the product, process, marketing, and organizational innovations typologies. Recognizing which DCs are necessary for sustainable innovation is a first step in being able to manage better and enhance sustainability considering the TBL perspective.
Highlights
Studies have shown that innovation positively affects firms by increasing competitiveness (De Clercq et al, 2018; Wu et al, 2015; Ketata et al, 2014; Mariadoss et al, 2011)
Paper aims: This paper aims to investigate which dynamic capabilities are responsible for sustainable innovation
Based on the literature review, we propose a theoretical framework that relates dynamic capabilities to sustainable innovation, regarding product, process marketing, and organizational innovations typologies
Summary
Studies have shown that innovation positively affects firms by increasing competitiveness (De Clercq et al, 2018; Wu et al, 2015; Ketata et al, 2014; Mariadoss et al, 2011). Innovations can go beyond the concept of generating an idea, a method of execution, or technology. In this context, companies have been looking for ways for sustainability or corporate sustainability (Engert, Rauter, & Baumgartner, 2016) in order to achieve the triple bottom line dimensions (economic, environmental and social) (Elkington, 1997). Companies have been looking for ways for sustainability or corporate sustainability (Engert, Rauter, & Baumgartner, 2016) in order to achieve the triple bottom line dimensions (economic, environmental and social) (Elkington, 1997) In this context, the role of innovation has attracted academics, managers, and policymakers (Organisation for Economic Co-operation and Development, 2005). The concept of sustainability-oriented innovation (SOI) involves making intentional changes to an organization’s
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