Abstract
PurposeDigital transformation is a process in which organizations use technology as an essential resource to improve performance and increase market reach and results.Design/methodology/approachThis research aims to verify how dynamic capabilities are configured for the development of strategies and processes necessary for digital transformation. To this end, qualitative research of an exploratory nature was carried out, operationalized through in-depth individual interviews with a semi-structured approach with managers who occupy leadership positions, in addition to a documentary survey of the internal records of the analyzed organization. In data analysis, the content analysis technique was used.FindingsThe main results of the research showed that the dynamic capabilities configured in sensing, seizing and reconfiguring contribute to leveraging digital transformation in the business studied through the reformulation of strategies to integrate and coordinate the implementation of new routines, investments in technological and human resources and actions to change culture with a focus on digital transformation considering the company’s stakeholders.Originality/valueThis transformation affects business models, products, services and processes, as well as the review of strategies, organizational structures and management concepts.
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